Wah Taj! — Taj Mahal Tea

One of Indian advertising’s most iconic campaigns: tabla virtuoso Ustad Zakir Hussain performing against the Taj Mahal, with the tagline ‘Wah Ustad, Wah! Arre huzoor, Wah Taj!’ Revisited in a 2025 tribute ad following his passing.

The campaign, which masterfully intertwined the rich cultural heritage of India with the grandeur of the Taj Mahal, has left an indelible mark on the advertising landscape. In this tribute ad, the legacy of Ustad Zakir Hussain is celebrated, honoring his profound contributions to music and Indian culture. The tagline, resonating with admiration, serves as a fitting homage to both the artist and the majestic monument. This poignant revisit not only highlights the beauty of the Taj Mahal but also encapsulates the spirit of celebration and remembrance inherent in Ustad Hussain’s artistry.